Mercy For Animals launches digital loyalty program for conscious shoppers

Mercy For Animals launched Puntos con alas in Mexico City on August 13, 2026, a digital loyalty program aimed at shoppers who want to reward supermarkets with stronger animal-welfare standards. The platform ties consumer actions to perks while pushing major retailers to adopt cage-free egg policies and other changes.

Why it matters: - Puntos con alas gives shoppers a new way to pressure supermarkets on animal welfare through everyday buying decisions. - The program is designed to turn consumer loyalty into leverage for supply-chain changes, especially around eggs and cage-free standards. - More than 600 million hens in Latin America live in cages, according to Mercy For Animals, which says the campaign is meant to reduce that harm.

What happened: - Mercy For Animals launched Puntos con alas in Mexico City on August 13, 2026. - The digital loyalty platform is aimed at people interested in conscious consumption and animal welfare. - The initiative responds to traditional supermarket rewards programs in Mexico that encourage automatic consumption without clearly disclosing product standards. - The first retailer named by the initiative is Tiendas OXXO.

The details: - Users can register at Puntos con alas to complete actions and earn benefits. - Rewards include official merchandise, discount coupons at participating restaurants, recipe books, event access and other perks. - The program uses “missions,” described as digital and in-person actions that ask major supermarkets to adopt better animal-welfare standards. - Mercy For Animals says the program helps consumers identify supermarkets that lack real commitments and push them for change. - Karen Reyes, Global Corporate Campaigns Specialist at Mercy For Animals, said accumulated points return consumers’ ability to influence the market. - Reyes said the goal is to make minimum animal-welfare standards non-negotiable for major brands. - Mercy For Animals says Tiendas OXXO continues to finance cage-based egg production. - The organization says more than 2,600 global companies have already committed to cage-free eggs.

Between the lines: - Puntos con alas is part activism platform, part rewards program. - The strategy shifts the idea of loyalty away from passive spending and toward pressure on retailers. - The launch signals growing consumer-facing pressure on Latin American supermarket chains to disclose and improve animal-welfare practices.

What's next: - Mercy For Animals is positioning the platform to drive more supermarkets toward cage-free commitments. - Consumers who join can expect new missions, rewards and campaigns tied to retailer behavior. - The initiative will likely keep spotlighting brands that have not adopted stronger animal-welfare standards.

The bottom line: - Puntos con alas turns loyalty points into a tool for animal-welfare activism, with supermarkets now facing a more direct challenge from conscious consumers.