Henssler Financial adds child care benefit for Atlanta workers

Henssler Financial has partnered with TOOTRiS to give Atlanta-area employees with children ages 0-5 access to real-time child care options and subsidies of up to $625 a month. The move comes as Georgia families face widespread child care shortages and growing pressure on working parents.

Why it matters: - Henssler Financial is adding a family benefit that can help working parents find licensed child care and offset monthly costs. - The partnership targets a real bottleneck in metro Atlanta, where child care shortages can make it harder for parents to stay in the workforce. - TOOTRiS says the platform gives parents access to real-time care options, which can reduce search time and uncertainty.

What happened: - Henssler Financial partnered with TOOTRiS to expand child care support for employees across the Atlanta area. - Employees with children ages 0-5 will get access to the TOOTRiS platform and a child care subsidy of up to $625 per month. - The subsidy can be used for licensed child care centers and qualifying in-home care options. - The announcement was made July 8, 2026.

The details: - TOOTRiS describes itself as the nation’s largest child care platform, with more than 250,000 unique care options. - TOOTRiS says it is the only platform with real-time availability. - Henssler Financial is based in the Atlanta area and provides wealth management, retirement planning, tax consulting and estate planning services. - The company says it had about $3.94 billion in assets under advisement as of March 31, 2026. - Nearly half of Georgia families with young children live in a child care desert, according to a Center for American Progress analysis cited in the release. - The Georgia Early Education Alliance for Ready Students estimates the state loses $2.52 billion a year in economic activity because of child care shortages and affordability challenges. the full report - TOOTRiS says smaller independent providers and in-home care programs often lack the resources to market themselves, leaving some families unaware of nearby openings. - TOOTRiS provides providers with free visibility on its platform and lets parents search, compare and enroll online in one place.

Between the lines: - The benefit is part recruitment tool, part retention tool, and part productivity play for employers competing for workers with young children. - Henssler Financial is extending its brand from financial advice into direct family support, which aligns with the firm's long-standing positioning around helping households manage pressure points. - TOOTRiS is trying to frame child care not just as a family issue but as a workforce infrastructure problem.

What's next: - Employees enrolled in the program will begin using the TOOTRiS platform to search for care options and apply the monthly subsidy. - The partnership could serve as a model for other Atlanta employers facing similar child care shortages. - TOOTRiS and Henssler Financial will likely point to worker uptake and care placement speed as early signs of whether the program is working.

The bottom line: - Henssler Financial is turning a financial-services brand into a family-support platform, and child care is the new benefit.